Post
by White Exec » Tue Jul 21, 2015 6:59 am
Yes, you're right. Sad. Political parties, Rover, many examples.
Often a failure to communicate to the "punters", whose support is indispensible.
Technical excellence can be sold as a virtue, but so can gloss and glitz. Look how many small cars have, as their principal listed features, just the gizmos....bluetooth, satnav, a USB socket. No mention of what's under the bonnet (or what might, or might not, be in the boot).
Popular cars today are just another consumer goody, often bought with about the same level of research as a new tumble dryer. Beko can outsell Bosch, LG outsell Sony. Many don't even expect their purchases to last, but are already looking forward to the next replacement.
OK, things do get 'better' as time goes on, but (with the exception of safety devices such as airbags, ABS...) often only at the level of gadgets and 'features'. And it's these that sell, and which advertisers, and much of the motoring press, major on. But take a look at the fuel consumption figures, for instance, and very little has changed over decades.
Maybe many of the car manufacturers have twigged that it pays them not to publicise technical advances and sophistication. After years of not doing this, most of the buying public have no appetite and little real understanding of the possibilities involved. Years of dumbing down - by manufacturers, press and media - have paid off. We no longer want to know, and most have even forgotten how to ask the questions.
So, a significant percentage of BMW series 1 cars do not know their car is RWD. Surprise, surprise! But then, why did they buy such a car in the first place? My guess, probably something to do with the black and blue thing.
Snob? No. I just appreciate technical accomplishment and performance. So it's often Sony, Sennheiser, KEF, Dell, Bosch, and the like. Used to be Rover, too, until that all ended in tears as well, amid management ineptitude and corporate greed.
It is still possible to amaze friends with the XM's ride, as the CX and even the BX did before. And it's nice to be able to chat with others who enjoy this too, even if it seems like it might become just another bit of 'yesterday'. Maybe a feeling one can get used to, but not without - as you say - a tinge of sadness.
Chris
1996 XM 2.5TD Exclusive RP7165 Polar White
1992 BX19D Millesime RP5800 Sable
1989 BX19RD Delage Red Deceased; 1998 ZX 1.9D Avantage auto Triton Green Company car 1998..2001; 2001 Xantia 1.8i auto Wicked Red Company car 2001..2003